Marketing Specialist

Who we are…

We are business communication, made human. Collectively, we have some of the smartest minds in the industry, our head offices located in Cape Town and we are the largest player in the game.  We are looking for a Marketing Specialist to join our ranks and oversee the marketing responsibilities that come with dominating the Southern African messaging market. The atmosphere is relaxed and casual where the sharing of ideas is strongly encouraged, but we work hard to get the job done.

What you’ll do…

We are looking for a Marketing Specialist who will develop and oversee the marketing campaigns that promote our products and services. You’ll shape how and where we share our brand story as you increase global awareness, cultivate partnerships, enhance performance marketing, create (digital) content strategies, and more. Plus, you’ll have the unique opportunity to own this function— and our marketing potential is endless!

Key Responsibilities:

  • Conceive and develop efficient and intuitive marketing strategies
  • Conduct market research and analysis to evaluate trends, brand awareness and competitor ventures
  • Write copy for diverse marketing distributions (email, social media, website material etc.)
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
  • Track, measure, and analyse all initiatives to report on marketing ROI.
  • Run recruitment campaigns and oversee the recruitment process of attracting new talent
  • Collaborate with Sales to create new Sales Funnels to improve conversion rates in your various marketing channels 
  • Manage various email campaigns, including template designs, calls-to-action, and content used in our email sends.
  • Collaborate with marketing and product marketing teammates to support our website design and content marketing (insights blog, social media assets, and more).
  • Help bring new ideas for design and content creation to the team using your expertise and eye for great design.
  • Writing various articles on a wide range of topics for our blog.
  • Manage Pay-per-Click campaigns (Google, Linkedin, Facebook etc).

Requirements:

  • Proven experience as a marketing executive or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office
  • Familiarity with social media and web analytics
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA/Bcom in marketing, business administration or relevant discipline

What are the Benefits:

  • Great salary (we are happy to pay for top talent)
  • Small team (you’re not just a number)
  • Option to work remotely (Team dependant)
  • Surround yourself with like-minded and intelligent peers
  • Flexible company RA
  • Company sponsored tertiary education
  • Be part of a company that has grown 50% year on year for 16 years

If you wish to apply for this position, please send us the job title and your CV to careers@smsportal.com

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