Black Friday 2025: Win the Week With a 7-Day SMS Strategy

Black Friday isn’t just a single shopping day anymore. It’s a week-long event where attention is scarce, inboxes are flooded, and customers are bombarded across every channel. The brands that stand out are those that plan their SMS strategy as a carefully orchestrated sequence, not a one-off SMS blast.

Why a 7-Day SMS Strategy Matters

Many of your Competitors will pour everything into Friday only. But research shows shoppers are making decisions earlier, spreading purchases across the week, and responding to urgency cues before and after the big day. By treating your SMS strategy as a week-long conversation, you keep customers engaged and your brand top-of-mind throughout the entire cycle.

The 7-Day Orchestration Blueprint

1 – 2 Days before: Teasers & VIP Access
Build anticipation with early-bird drops for your best customers. Use personalization to make customers feel part of an inner circle.

Black Friday (Day 0): Big Drop
SMS is the fastest path to reach customers with time-sensitive offers. High-attention alerts belong here: limited-stock, flash sales, or exclusive codes.

1 Day after: Scarcity Reminders
“Only a few left.” These messages tap urgency and keep carts moving. Frequency management is key, so segment your audience carefully and prioritize quality.

2 Days after: Cyber Monday Offers
Extend the conversation with fresh deals, not repeats. Position this as the next wave for customers who missed Friday.

3 – 4 Days after: Extended Sale
Announce extended hours or final-chance bundles. SMS ensures timeliness – no reliance on apps or email filtering delays.

5 Days after: Win-Backs & Loyalty Hooks
Re-engage stragglers with softer, medium-attention notifications. Offer free shipping, loyalty perks, or early access to holiday drops.

Making It Work: Best Practices

• Timing → Messages must arrive when your customers are awake and ready to shop.
• Personalization → Go beyond first names: tailor offers by purchase history, engagement level, or loyalty tier.
• Frequency Control → 3 – 4 messages during your 7 day window. Avoid “notification fatigue.” Strike a balance that maximizes urgency while preserving trust.
• Automation → Schedule Blasts, and use event-driven SMS (abandoned carts, low-stock alerts, order confirmations).

SMS cuts through noise and drives results when it matters most. With the right 7-day strategy, we’ll help you turn Black Friday from a single sales spike into a sustained week of conversions.

Get your Black Friday SMS strategy ready now!