Know exactly who clicked and when they clicked – in real-time.
Know your customer
Understand your consumer behaviour by tracking every individual customer click and interaction.
Re-engage those who click. Retarget those who don’t.
Track every SMS and its recipient in real-time and understand the way your customers engage.
Track and compile personalized click data as and when it happens.
Branded URLs for trust & awareness.
Tailor your Short URLs with customized, branded links that are easy to remember and give your customers a sense of security that your links are safe.
Capture the value of every URL link
Know who you’re speaking to.
Personalized analytics lets you understand who you’re talking to and in turn, offers your customer an interaction tailored to their needs.
Improve customer experience.
Know who clicked and who didn’t. Then give those who did what they need, exactly when they need it. No more guesswork.
Take the guesswork out of link performance so you can share more of what your audience wants. Real-time, relevant and ready for retargeting.
Frequently asked questions
What is a URL Shortener?
A URL shortener in its simplest form is a tool that transforms your original long URL into a compact shortened link that is easy to insert into your messages and content. When a customer clicks this short URL they are redirected to the original long URL. What makes our short URL that much more powerful is the fact that you have complete control over your campaign by way of precise analytics.
Every customer that receives a short URL and clicks is recorded and this is accessible on your Dashboard for further analysis. This allows for segmentation of your customer base and retargeting by knowing who clicked and who didn’t. URL shorteners give you the ability to monitor your ROI and make educated marketing decisions on your campaigns in real-time.
Benefits of using a URL Shortener
Using a URL shortener means your marketing content is always consistent and your customers become accustomed to seeing and using the same URL format throughout their customer journey with your brand.
More importantly the analytics that come with using a URL shortener mean you as a brand start to better understand your customer, resulting in a better overall customer experience and customer retargeting.
What is a Custom URL Shortener?
A custom, or branded URL shortener, is a method of using your own brand domain, like EXAMPLE.io, in your marketing content instead of using our generic ury.io domain. The benefits of this are that your brand name is always in your messaging, creating trust and affinity with your brand campaigns.