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Turning travel into a stress-free journey with SMS.
Turn Shoppers into loyal customers with personalized SMS.
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Black Friday and Cyber Monday (BFCM) are just around the corner, and the competition for customers’ attention is fiercer than ever. Email inboxes are overflowing, social media ads are everywhere. SMS cuts through the noise, delivering your message straight to your customers’ most personal space, their phones.
The lead-up to Black Friday is just as important as the big day itself. Don’t wait for Black Friday weekend to start communicating with your customers. Use SMS to get on their radar early, sharing sneak peeks of upcoming deals and building anticipation. Offering early access to deals can make your subscribers feel like VIPs, building loyalty and increasing the likelihood they’ll shop with you.
Tip: Send out exclusive early access codes to your SMS subscribers, giving them a first look at your BFCM offers. Let them know they’re getting something special before everyone else.
SMS is perfect for time-sensitive promotions. Instant, direct, and hard to ignore, a well-timed text can prompt immediate action, especially when combined with a sense of urgency. Limited-time deals, countdowns, or ‘last chance’ alerts can push hesitant customers to make a purchase.
Example Message: “🚨 3 hours left! Grab your Sneakers at 50% off before it’s gone! Shop Now: [link]”
Remember, most people check their messages within minutes – perfect for flash sales or same-day offers that create urgency.
Generic messages won’t drive results. With SMS you can leverage your customer data to create personalized SMS campaigns based on their past purchases or behavior. A relevant, tailored message is more likely to engage your audience and convert them into buyers.
How to personalize:
Recommend products based on behaviour.
One of the biggest strengths of SMS marketing is how easy it is to integrate direct links into your messages. You don’t want customers scrambling to find your site – make it easy! Send a direct link to your Black Friday landing page or specific products, removing friction from the buying process.
Use direct links that fit seamlessly into your SMS messages, making tracking performance easier.
Your work doesn’t stop after BFCM weekend. SMS can be a powerful tool for retargeting customers who purchased from you during Black Friday. Send follow-up messages with post-sale offers, or even early access to your upcoming holiday promotions. Keep the momentum going by keeping your customers engaged beyond the big sale days.
Post-BFCM Example: “Missed out on our Black Friday deal? No worries! Here’s an exclusive offer just for you – 20% off this week only. Shop Now: [link]”
Black Friday is a huge opportunity to learn what works best for your audience. Use A/B testing to try different types of SMS offers -such as time-limited deals, personalized messages, or early access codes and see which ones perform the best. Optimize your messaging as the weekend progresses to ensure you’re delivering exactly what your customers respond to.
Ready to elevate your Black Friday with SMS?
