Is your Industry evolving faster than you think?

 · 3 mins

Here’s a wild thought: What if I told you there’s a marketing channel that gets a 98% open rate? Not 19%. Not 50%. Ninety. Eight. Percent. And no, it’s not a shiny new app, It’s SMS. And before you say “texting is so 2010”. The real game-changer isn’t just sending texts. It’s what happens when you combine SMS with smart automation that runs 24/7.

Why everyone’s quietly using SMS Automation.

Remember the last time you ignored a text? That’s right, they are seldom ignored.
 
While your emails are drowning in a sea of “mark as read” and your social posts vanish into the algorithm abyss, text messages cut through the noise. They’re immediate. They’re personal. And they’re sitting right there on the device we check 96 times a day.
 
But here’s where it gets interesting. SMS automation isn’t about the “SALE NOW!!!” message to everyone. It’s about what happens after, creating those “wow, they really understand me” moments that turn casual browsers into long term customers.

The Magic Formula: Personal Touch × Smart Tech = 💰

So how does this actually work?

Sarah just bought her first pair of running shoes from your store. Instead of post-purchase silence, she gets:

  • A warm welcome text (with her name, not “Dear Customer”)
  • Training tips that arrive right before her Saturday morning runs
  • A perfectly-timed reminder when it’s time for new shoes, looking at her previous purchase history
A warm welcome text (with her name, not "Dear Customer")

Training tips that arrive right before her Saturday morning runs

A perfectly-timed reminder when it's time for new shoes, looking at her previous purchase history

And you? You build this into your integration once and let it run. No daily grind, just happy customers and real conversions.

But can SMS Automation really feel human?

Here’s the thing: Done right, automation actually makes you MORE human, not less. How? Because instead of scrambling to remember who bought what when, you’re free to craft messages that actually matter. Messages that make people smile, click, and buy.

With tools like SMSPortal, you can segment your audience in ways that make sense for your business. The better you know your customers, the more effectively you can reach them.

The numbers don’t lie.

SMS campaigns see click through rates 7-9x higher than email

90% of texts are read within 3 minutes

Automated welcome series will boost your ROI
Let’s talk results, because that’s what really matters:
  • SMS campaigns see click through rates 7-9x higher than email
  • 90% of texts are read within 3 minutes
  • Automated welcome series will boost your ROI

SMS Automation is already standard practice in your Industry (And they’re using us).

So, What’s Your Next Move? Setting up SMS automation isn’t difficult. With the right platform, you can have your first campaign live in minutes. Personalized messages, automated flows, real-time analytics, it’s all there, waiting for you to flip the switch.
 
Want to see exactly how this could transform your business? Grab a demo or sign up for a free trial at smsportal.com. 🚀

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