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Why use Short Codes or Keywords?

At SMSPortal we offer your business the flexibility to choose whether you use your own dedicated short codes or a unique keyword on one of our shared short codes.


What’s the difference between Short Codes and Keywords?

Dedicated short codes allow you to capture all incoming SMS messages sent to the allocated short code, regardless of message content. You’ll be able to configure rules based on specific words, which ensures that information is being sent to the right people to action. In turn, this ensures that your campaign efforts are streamlined and running as effectively as possible.

Keywords, on the other hand, are a more cost-effective solution that operate on shared short codes. We’ll supply your business with specific keywords on our shared short codes and when a customer sends an SMS to that short code with your keyword, we’ll forward these matches straight to you.

Manage and customise campaigns

Our platform is accessible online from any device, which means you’ll be able to manage your short codes and keywords at any time, no matter where you are.

Flexible campaigns designed to meet your needs

Both Short Codes and Keywords alike are versatile, highly customisable and cost-effective making them ideal for providing your business with quick leads for customer call backs while also making it easy for customers to:

Respond quickly to promotions and offers
Request additional information with minimal hassle
Claim coupons or vouchers
Enter competitions
Book in test drives
Request a speedy callback

Our straightforward, user-friendly online platform makes your keyword and short code campaigns easy for you and easy for your customers. Simple to use, SMSPortal’s platform allows you to readily build campaigns that effectively target potential customers.

With plenty of flexibility, your campaigns can be readily tailored to your requirements and designed to meet your goals. In just a few clicks, you can adjust various aspects of your short code and keyword campaigns, including how you receive your messages and how you send responses.

To activate a keyword you need to be a registered user of SMSPortal. Once you have registered, you can apply for a keyword and your campaign, service or promotion can be setup swiftly.

Revenue Share

Each network pays out a different amount according to their own revenue share models (see below), but a minimum monthly volume of 500 messages per MNO will be required before SMSPortal will pass on any revenue to clients.

Short Code Pricing

We offer cost-effective short code pricing to ensure your business is achieving the best possible return on investment. Available in South Africa, Namibia, Lesotho and Swaziland, we charge a setup fee required in advance, as well as a monthly rental fee. Our pricing is outlined below:


Please note: Prices exclude VAT.

Keyword Pricing

At SMSPortal we make it easy and affordable for your business to run keyword campaigns. We charge an upfront annual price with outgoing replies charged at a standard SMS rates. Our pricing is outlined below:


Please note: Prices exclude VAT.